KSLU Underwriting Policy
- KSLU
must abide by FCC Public Radio guidelines and abstain from using
promotional language, calls to action, inducements to buy, sell,
rent or lease, and pricing information in underwriting announcements.
Impermissible pricing
information includes information regarding a product or services
price, including interest rate information or other indications
of savings or value associated with the product.
Examples
include:
"7.7%
interest rate available now."
"Tickets
are $2.50 and $1.50 for students."
Calls to action
Examples include:
"Stop
by our showroom to see a model."
"Try
product X next time you buy oil."
Inducements to Buy,
Sell, Rent, or Lease
Examples include:
"Six
months of free service."
"A bonus available this week."
"Special gift for the first 50 visitors."
- KSLU
underwriting announcements are not to exceed 30 seconds in length.
- KSLU
may refuse an underwriter's support and not air its announcements
if the announcements are deemed to have an adverse affect on
KSLU's potential revenue (by causing other donors to not underwrite).
- KSLU
will provide underwriting announcements for religious entities
provided that the announcements abide by KSLU's underwriting
policy, Public Radio guidelines, and are informative but not
religious or proselytizing in nature.
- As
a state-owned public radio station, KSLU does not accept political
underwriting announcements.
