Southeastern NEWS Southeastern Louisiana University Public Information Office firstname.lastname@example.org SLU 880, Hammond, LA 70402 504/549-2341/fax 504-549-2061 Date: 9/17/99 Contact: Christina Chapple 1 Editors: Photo accompanies release PLANNING EXPERT PREACHES "ART OF PLACE MAKING AND PLACE MARKING" HAMMOND -- Every campus needs to develop a sense of place, internationally-known campus planner Richard Dober told an audience Sept. 15 at Southeastern Louisiana University, where campus and community representatives are in the midst of visualizing what they want Southeastern to look like in the future. Dober, who has been described as "the father of modern campus planning," gave the keynote address at the opening of a week-long architectural "charrette" a quick, intense study at the Hammond campus. From Sept. 15-22, a team called Foresite -- a joint venture between Holly and Smith Architects of Hammond and Architects Southwest of Lafayette -- is spearheading the charrette, bringing together administrators, faculty, students, city and parish officials and adjacent property owners to brainstorm on campus planning issues. The results of the charrette, including images and proposals, will be presented at 6:30 p.m., Wednesday, Sept. 22, at Southeastern's Student Union Theatre. The public is invited. Thanking the campus and community representatives who turned out for the opening session, President Sally Clausen said, "A great deal of this is the result of very dedicated legislators, who have taken an interest in the fact that this campus has decided it wants to move to the next level, that it wants that sense of place." Dober showed hundreds of slides of campuses from throughout the world to explain how "the art of place making and place marking" can create and enhance a campus' image and character. Noting that Southeastern "is on the threshold of making very important decisions," he counseled the planners to take into consideration issues such landmarks, style, consistency of materials, landscapes, and the "three Ss" -- signs, sculpture and sight history. Michael Holly of Holly and Smith Architects said during the charrette's week of workshops, planners and participants will brainstorm about visual environment, image, character, land use, the city's relationship to campus and "that all important discussion, especially this time of year, of 'Where do I park my car?'" In answer to an audience member, who pointed out that none of the photographs in Dober's slide presentation showed automobiles and parking, Dober said, "Parking is the lifeblood of this institution. There has to be parking here, sufficient parking. My question would be, can it look better, can it be safer, can it be a utility, and still not be a dominant influence on campus?" "You only have one opportunity to make a first impression," Holly said. "Image and character has a lot to do with that first impression. Image and character create memories, memories create support, and support brings the all important funding." Throughout the week, he said, "We will develop an outline that places this campus on the road to providing the kind of image that we all know it can have."