News release Public Information Office  SLU 10880   Hammond, LA 70402   phone: 985-549-2341   fax: 985-549-2061 publicinfo@selu.edu Spring 2004 news releases Public Information home News archive Contact: Angey Murray Date: 3/24/05   NIELSEN CHAIRMAN PRESENTS LIVINGSTON LECTURE APRIL 6        HAMMOND – John A. Dimling, chairman of Nielsen Media Research and chairman of the board for NetRatings, Inc. will present Southeastern Louisiana University's annual James Livingston Memorial Lecture on Business Ethics at 7 p.m., April 6, at the KIVA Auditorium in the university’s Teacher Education Center.        The lecture, co-sponsored by the College of Business and Technology and the Arts and Lectures Committee, is free to the public. The lecture series was founded in 1984 by Hammond businessman John O. Batson in memory of his long?time friend and associate James Livingston.        Dimling joined Nielsen Media Research in 1985, where he led Nielsen’s launch of electronic demographic measurements for all national broadcast television, allowing overnight reporting of ratings. This system of data collection and reporting has enhanced the expansion of television in the United States. His career at Nielsen is highlighted by the expansion of electronic metered measurement from eight local television station markets in 1985 to 53 in 2001. He also helped in launching a service to measure Internet usage.         Dimling’s industry experience includes serving as executive director of the Electronic Media Ratings Council and director of Corporate Planning and Analysis for the Corporation for Public Broadcasting. He graduated summa cum laude with an A.B. degree in mathematics from Dartmouth College and a M.S. degree with distinction in industrial administration from Carnegie Mellon University. He also earned a doctor of jurisprudence with honors from George Washington University.         Dimling is the recipient of the 2003 Hugh Malcolm Beville Jr. award from the National Association of Broadcasters and the Broadcast Education Association. The award honors outstanding achievement in contemporary audience research.        For further information on the James Livingston Memorial Lecture on Business Ethics, contact the College of Business and Technology at 985-549-2258.