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|NIELSEN CHAIRMAN PRESENTS LIVINGSTON LECTURE APRIL 6
HAMMOND – John A. Dimling,
chairman of Nielsen Media Research and chairman of the board for NetRatings,
Inc. will present Southeastern Louisiana University's annual James Livingston
Memorial Lecture on Business Ethics at 7 p.m., April 6, at the KIVA Auditorium
in the university’s Teacher Education Center.
The lecture, co-sponsored
by the College of Business and Technology and the Arts and Lectures Committee,
is free to the public. The lecture series was founded in 1984 by Hammond
businessman John O. Batson in memory of his long?time friend and associate
Dimling joined Nielsen
Media Research in 1985, where he led Nielsen’s launch of electronic demographic
measurements for all national broadcast television, allowing overnight
reporting of ratings. This system of data collection and reporting has
enhanced the expansion of television in the United States. His career at
Nielsen is highlighted by the expansion of electronic metered measurement
from eight local television station markets in 1985 to 53 in 2001. He also
helped in launching a service to measure Internet usage.
Dimling’s industry experience
includes serving as executive director of the Electronic Media Ratings
Council and director of Corporate Planning and Analysis for the Corporation
for Public Broadcasting. He graduated summa cum laude with an A.B. degree
in mathematics from Dartmouth College and a M.S. degree with distinction
in industrial administration from Carnegie Mellon University. He also earned
a doctor of jurisprudence with honors from George Washington University.
Dimling is the recipient
of the 2003 Hugh Malcolm Beville Jr. award from the National Association
of Broadcasters and the Broadcast Education Association. The award honors
outstanding achievement in contemporary audience research.
For further information
on the James Livingston Memorial Lecture on Business Ethics, contact the
College of Business and Technology at 985-549-2258.