News release
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Contact: Rene Abadie
Date: 3/10/04
 
MORE THAN A GAME: SOUTHEASTERN FOOTBALL HAS $8.3 MILLION ECONOMIC IMPACT
      HAMMOND – Southeastern Louisiana University’s football program – in its first season in 18 years -- had an economic impact on Hammond and the surrounding region of approximately $8.3 million, according to a study released by the university.
      The figure is based on direct revenues generated by the program, auxiliary expenditures by individuals attending the six home games, and estimates of the “ripple effects” based upon generally accepted economic multipliers.
      “Returning collegiate football to the north shore has been a win-win situation for all involved,” said Southeastern President Randy Moffett. “Our students, faculty and staff, alumni and fans enjoyed an exciting, successful football season. Likewise, the businesses in the area benefited tremendously from fans and guests who stayed at area hotels and visited area restaurants and stores.”
      The study was directed by A. M. M. Jamal, professor of management and director of the Southeastern Business Research Center. Jamal has conducted numerous economic impact studies of businesses and events in the region.
      According to the study, direct revenue attributed to the football program included ticket and merchandise sales, concessions and other sales-related income.
      “In addition to ticket and other direct purchases, each individual spent an average of approximately $59 at area restaurants and hotels and on shopping, gasoline and other purchases,” Jamal said. “These are what we call ‘auxiliary expenditures.’ The estimate of these auxiliary expenditures was based on surveys of 565 randomly selected adult fans attending a game late in the season. This was a typical game and not Homecoming. A total of 54,477 people attended the games during the 2003 season.
      Area hotels and restaurants in particular benefited from the influx of visitors attending games, according to the report.  “Bringing back football created a significant impact on the hospitality industry, not only in Hammond but in the entire area,” said Betty Stewart, executive director of the Tangipahoa Parish Convention and Visitors Bureau. “Many visitors were introduced to our communities for the first time, and based on the positive comments to our hotels and restaurants, they will be back. We expect the 2004 season to be even more successful.”
      “Southeastern is one of the largest economic engines on the north shore,” said Hammond Chamber of Commerce Executive Director Kathy M. Stuart. “Now, with the return of football to the university’s campus, the athletic program is further adding a significant economic impact on the entire region. We’re proud of our corporate partnership with Southeastern and its efforts to enhance the quality of life and business opportunities for the entire north shore region.”