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|MORE THAN A GAME: SOUTHEASTERN FOOTBALL HAS $8.3 MILLION ECONOMIC
HAMMOND – Southeastern Louisiana
University’s football program – in its first season in 18 years -- had
an economic impact on Hammond and the surrounding region of approximately
$8.3 million, according to a study released by the university.
The figure is based on direct
revenues generated by the program, auxiliary expenditures by individuals
attending the six home games, and estimates of the “ripple effects” based
upon generally accepted economic multipliers.
“Returning collegiate football
to the north shore has been a win-win situation for all involved,” said
Southeastern President Randy Moffett. “Our students, faculty and staff,
alumni and fans enjoyed an exciting, successful football season. Likewise,
the businesses in the area benefited tremendously from fans and guests
who stayed at area hotels and visited area restaurants and stores.”
The study was directed by A.
M. M. Jamal, professor of management and director of the Southeastern Business
Research Center. Jamal has conducted numerous economic impact studies of
businesses and events in the region.
According to the study, direct
revenue attributed to the football program included ticket and merchandise
sales, concessions and other sales-related income.
“In addition to ticket and other
direct purchases, each individual spent an average of approximately $59
at area restaurants and hotels and on shopping, gasoline and other purchases,”
Jamal said. “These are what we call ‘auxiliary expenditures.’ The estimate
of these auxiliary expenditures was based on surveys of 565 randomly selected
adult fans attending a game late in the season. This was a typical game
and not Homecoming. A total of 54,477 people attended the games during
the 2003 season.
Area hotels and restaurants in
particular benefited from the influx of visitors attending games, according
to the report. “Bringing back football created a significant impact
on the hospitality industry, not only in Hammond but in the entire area,”
said Betty Stewart, executive director of the Tangipahoa Parish Convention
and Visitors Bureau. “Many visitors were introduced to our communities
for the first time, and based on the positive comments to our hotels and
restaurants, they will be back. We expect the 2004 season to be even more
“Southeastern is one of the largest
economic engines on the north shore,” said Hammond Chamber of Commerce
Executive Director Kathy M. Stuart. “Now, with the return of football to
the university’s campus, the athletic program is further adding a significant
economic impact on the entire region. We’re proud of our corporate partnership
with Southeastern and its efforts to enhance the quality of life and business
opportunities for the entire north shore region.”