Diversity Poster Tips and Facts


Consider the following when creating your poster:
Our company will provide time and resources to have honest dialogue, self-reflection, and cross-cultural communication in the business. We want to create a receptive climate to have the hard discussions about race and other "isms." Our diversity awareness component is designed to offer a language, a framework, and an opportunity to think about and discuss issues of diversity and multiculturalism in a safe nonjudgmental environment.


Did you know?

Whites make up 74% of the U.S. population today. By 2050, the projected percentage  of whites is 53%

By 2050, the percentage of Latinos is expected to double, comprising 25% of the U.S. population.

Another "high growth" group is people over age 55, growing at a forty percent growth rate from 1990 to 2000.

If you want to sell things and go where the growth is, about half of your market will be people in their 50s, and the other half will be the Hispanic and Asian populations.


Inclusive Strategies:

Best Practices for Forming and Maintaining a More Inclusive Work Environment

Is our company doing any of these things?

Steering committee is formed (All activities driven from inside – employee driven)*

Regular Attitudinal Surveys (benchmarking)

Needs Analysis or Diagnosis is conducted (Prior to doing anything) *

Diversity Training – awareness & skill-based

Gender Equity and Leadership Training (Sexual Harassment Prevention)

Mentoring Training (Inclusive, selective and prestigious)

Management Training and Development (talent pool)

Brown Bag Lunch Programs (continuing education)

Reward & Recognition (Advancement, Performance Management, Promotions) put your money where your mouth is *

Problem-solving, conflict management, active listening - provide skill kit or tool kit

Study your customer – Who is your customer? Your increasingly diverse customer base is studied and analyzed

Best practices constantly studied – What are other organizations doing (within industry and outside industry)?

Family friendly policies are studied and put in place (flex place/time, telecommuting, job sharing, paternity leave, daycare, eldercare, etc.) *

Affinity or network groups are supported and encouraged

Who are we? Do your employee ranks resemble your customer ranks? Can you provide customer service to a stranger?

Structured Group Interviews are put in place (for hiring)

Recruitment Initiatives – find and recruit more diverse staff *

Retention Activities (Include all forms of training and development) – keep the diversity you have *

Community Outreach *

Inclusive Work Place Resource Center (audio tapes, videotapes, books, magazines, etc.) Characteristic of a learning organization *

Regular Newsletter (3x/year min.) highlighting internal and external best practices (maintain momentum) *

Job aids – mouse pads, screen savers, posters, etc.

Case Study Development and Practice – application of skills

Multicultural Calendars Including Intranet Calendar

Web Page – Internal and External (visit diversitydtg.com)

*EEO/AA initiatives clearly defined and separate from diversity and inclusive workplace activities (reduce backlash) ** Critical Success Factors (Backbone of organization-wide diversity and inclusive workplace activities and initiatives)

Dynamic Demographics

Ignore these data, and free-market economic forces will crush you

The U.S. Census Bureau reported in March, 1996 a comparison of today's population versus projected population figures for the year 2050.


73.6% White                                                    52.8% White

12% Black                                                       24.5% Latino

10.2% Latino                                                   13.6% Black

3.3% Asian                                                       8.2% Asian

.7% American Indian                                        .9% American Indian

Total Population: 262.8 million              Total Population: 393.9 million

Please note: Government forecasts, revised every two years, depend on estimates of future birthrate and immigration trends. The Census Bureau forecasts immigration will approach 820,000 people per year, about 225,000 undocumented.

Latinos and Asians will represent more than half of the U.S. population growth every year for the next fifty years. The population of non-Latino whites, presently 75% (3/4) of all Americans, will shrink to a bare majority by 2050. The other "high growth" group is people over age 55. This group is growing at a forty percent growth rate from 1990 to 2000. The baby boom generation is getting older.

 "If you want to sell things and go where the growth is, about half of your market will be people in their 50s, and the other half will be the Hispanic and Asian populations."

 Gregory Spencer, a Census Bureau demographer, March, 1996.

 Can't believe it! Last season, 172 Major League baseball players had been born in Central or South America, Mexico or the Caribbean. The Dominican Republic alone, boasting 77 players in the big leagues, ranked ahead of every U.S. state except California. (America's past time?) Source: US Air Magazine, July, 1996.



What do these demographics mean? (for my customer market)

Hispanic/Latino population in the U.S. is growing five times as fast as the general population and represents $170 billion in purchasing power annually.

African-American purchasing power is approaching $300 billion per year.

Asian-Americans are the fastest-growing ethnic group in the U.S., increasing at rates eight times as fast as the general population. Such buying power is approaching $100 billion per year.

In 1990, the total purchasing power of African-, Hispanic-, Asian-, and Native-Americans and Pacific Islanders was nearly $600 billion.

Source: Work Force 200 - Hudson Institute; Opportunity 2000, U.S. D.O.L.


The U.S. Census Bureau reported that by the year 2005, ethnic minorities will account for 47% of the nation's population.

Asian-Americans and Pacific Islanders, the fastest-growing segment of the population, is expected to increase from 8 million in 1990 (census) to 12 million by the year 2000."

The Census Bureau projects by the year 2013, the Hispanic population will surpass the African-American population (42.1 million).

There are 2 million Native Americans making up 0.8% of the U.S. population.

Source: Equal Opportunity Publications - Publisher of Journal of Workforce Diversity

Women-owned companies exceeded $1.4 trillion in sales in 1995. That is up 40% since 1990. These companies employ 15.5 million people in the U.S. alone. That means they employ 35% more workers than all of the Fortune 500. Given continuing trends, women will own nearly half of all organizations within the next decade.

Source: Investor's Business Daily, February 22, 1996


What do these demographics mean for my company? (for my employees and hiring and retention of talent)


Today, 53% of the work force include people of color, women and immigrants

By the year 2000, approximately 47% of the work force will be women

 By the year 2005, 85% of those entering the work force will be women, people of color, and immigrants

Source: Work Force 200 - Hudson Institute; Opportunity 2000, U.S. D.O.L.


By the year 2000, roughly 80% of all school-aged children and 70% of all pre-school children will have mothers looking for work or already working outside the home.

            55% of all working women

            48% of all women in a married couple

            91% of women who are separated, divorced or widowed

            90% of women in a single-parent household

Source: Louis Harris & Associates; Families and Work Institution; Whirlpool Foundation


This is the first time in American history that there are more elderly people then teenagers

 Presently, three to four persons of working age support each retiree on Social Security and Medicare.

When baby-boomers retire, only 1.5 workers will be available to support each retiree.

 The generation of people born after 1964 is the first to spend more time caring for aging relatives than children.

Source: Equal Opportunity Publications - Publisher of Journal of Workforce Diversity


Three-fourths of today's work force (25 to 34) have not completed college.

By the year 2000, at least 70 % of the Workforce will not be college graduates.

Source: Workforce Diversity, Summer 1995, page 26


68% of employable people with disabilities between the ages of 16 and 64 are unemployed.

There are 48.9 million Americans with a disability.

Of the 108.7 million employed people, 14.3 million are disabled, 7.9 million are men, 6.4 million are women.

In 1995, about 60% of American families are dual-income households.

With two income families there is less flexibility to move and relocate due to the job of either spouse. *Source: American Demographics, 1991


Immigrant Mythology

Out of respect for my immigrant parents Antonio and Irma Velásquez,

I present this fact sheet. In my workshops, many people confront me

and their peers with their misperceptions or stereotypes concerning immigrants to the U.S.


Did you know that....


Most immigrants - over 85% - come to U.S. legally.

Most legal immigrants, about 8 out of 11, come to join close family members.

As of 1990, about 8% of the U.S. population was foreign-born. By comparison, from 1870 to 1920, the foreign born made up approximately 15% of the total population.

A little more than 1.1 million immigrants arrive in the U.S. each year. Of these, about 700,000 enter as lawful permanent residents and another 100,000 - 150,000 enter legally as refugees or others fleeing persecution. Roughly 300,000 undocumented immigrants (people without legal status) enter the U.S. each year.

According to the 1990 Census, 6% of all foreign-born Americans had entered the country as refugees or people seeking asylum from various kinds of persecution. Most refugees and asylum-seekers go through the process to become legal permanent residents as soon as they are eligible.

One-third of immigrants living in the U.S. in 1990 were naturalized citizens and nearly half were legal permanent residents.

Undocumented immigrants constitute about 1% of the total U.S. population and roughly 13% of the foreign-born population.

Most undocumented immigrants don't come to the U.S. by crossing a border illegally. Six out of 10 enter the U.S. legally with student, tourist, or business visas and become "illegal" when they stay in the U.S. after their visas expire


In 1993, the "Top Ten" countries from which the U.S. received legal immigrants were: Mexico (109,027), Mainland China (65,552), the Philippines (63,189), Vietnam (59,163), the former Soviet Union (58,568), the Dominican Republic (44,886), India (40,021), Poland (27,729), El Salvador (25,517), and the United Kingdom (18,543).